For the SS22, EMC wanted to capture much more than the relaxing #summervibes of the warm season.
The garments of the new collection are a real tribute to the creativity of children and their imagination. They are the perfect support for all spring and summer activities they will want to undertake, such as playing until the sun sets. Fresch,colourful and above allcomfortable garmentsto accompany them on the most imaginative adventures.
And this is precisely what inspired EMC in the creation of the garments of the new SS22:
the ability of children to see beauty in small things and to colour the world with fantasy with what they have in their hands, like a simple asparagus that becomes a brush or an orange that turns into the sun.
