Let’s pretend that… the new SS22 is already here!

For the SS22, EMC wanted to capture much more than the relaxing #summervibes of the warm season.

 

The garments of the new collection are a real tribute to the creativity of children and their imagination. They are the perfect support for all spring and summer activities they will want to undertake, such as playing until the sun sets. Fresch,colourful and above allcomfortable garmentsto accompany them on the most imaginative adventures.

 

And this is precisely what inspired EMC in the creation of the garments of the new SS22:

the ability of children to see beauty in small things and to colour the world with fantasy with what they have in their hands, like a simple asparagus that becomes a brush or an orange that turns into the sun.

There’s more – a yellow bell pepper that becomes a telescope and some sweet raspberries that turn into small rubies. It’s just a matter of creativity. A creativity that our children teach us to rediscover and live with them every day.

The new SS22 by EMC conveys their imagination through garments with spring and summer shades, suitable for every age and need, capable of responding to the trends of 2022 fashion such as polka dots and black & white stripes, or eternal classics such as dungarees and capri trousers.

An explosion of colours and magic that our children will be excited to wear, to give that touch of originality to their way of being, a bit like the cherry on the cake.

Now you just have to wait until tomorrow to discover the new SS22 EMC collection and start thinking about our summer adventures with really comfortable clothes that will accompany our little ones throughout the new season.

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Heads Collective

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Scintille