For decades we have been taught that plastic harms nature. But has this always been true? Had it not been invented, we would not have seen the technological evolution we needed. Now all we have to do is give plastic new life to ensure it is still useful, but in a more respectful way.
The 2022 Fall Winter collection is inspired precisely by plastic: light, colourful, fun, adaptable and capable of new forms and uses thanks to the art of creative recycling. And these EMC garments are exactly that: ready to support our children’s adventures and their dreams, which can be truly powerful if they come from the heart. Such as a wish for a cleaner, child-friendly world that guarantees a future for everyone forever. Adults are working on this, drawing inspiration from children themselves who, at the end of the day, just want to bring a bit of magic into their everyday lives, together with a dash of creativity and imagination.