Going back to school has never been so C O O L!

Although many of us want to enjoy summer to the last drop and start talking about Fall from 22 September onwards, you can’t deny that the “nice season” is basically over, and the return to school is now very close.


Going back to school, or starting it for the first time for our little ones, is a whirlwind of emotions: in case of summer nostalgia, let us find ourselves ready to cheer up the mood with a little carefreeness.


How can we do that?

With commitment, positivity and, above all, with something that can make our kids feel good at any moment and throughout the whole day, such as the new 2021 Fall-Winter collection by EMC!

For the Fall-Winter ‘21 season, EMC wanted to play even more with the magic of Disney prints and with bright, coloured tones, while maintaining the usual softness and quality of its clothes.


However, the focus for EMC remains the freedom of movement and expression of our children. The creation of practical, yet original garments inspired by the latest fashion trends are the confirmation of this vision.

Bold colours and bright shades to stand out in style. Hearts for that daily dose of sweetness we all need, and classy pied de poule and tartans for the most elegant adventures.

And how could we not complete the collection with a touch of enchantment?

Disney prints for that hint of magic that surprises everyone, kids and grown-ups alike.


Now that we know how to get our kids excited for the return to school, it’s time to start again with a new school year made of study, fun, newly found friends and tons of desire to grow up.


The new EMC FW21 collection is ready to accompany our children through amazing, colourful adventures. Are you ready to start?

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